Keith McNichols, DTL, MBA

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Meet Keith

Keith studied design at UCLA and became a creative/art director in the agency world. His love of technology and creativity launched a 24-year career with Disney in production, marketing, brand and relationship management. While at Disney he augmented his education with an MBA from the Drucker School of Management. Following Disney, he worked as a consultant and with several companies focused on marketing, sales, outsourcing and customer experience.

Beyond the office, Keith is married to his college sweetheart, has a large family, and enjoys travel, running and hiking, gardening, books and British detective shows. In 2020, Keith completed a doctorate in organizational leadership and in his free time, he is an adjunct professor in topics including marketing, sales, creativity/innovation and social entrepreneurship.

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Professional History


  • Ongoing global development programs in Ethiopia (15 years)


  • University of California, Los Angeles
  • Drucker School of Management, Claremont Graduate University
  • Bakke Graduate University


  • Marie Forleo International
  • Aquent
  • Moxie Marketing
  • Arrow Electronics
  • The Walt Disney Company
  • Computer Associates
Industries Served
Keith's Thought Leadership
5 Ways Marketing Helps Business Owners Before a Sale
Neglecting marketing before you sell your business could hurt sales value and discourage buyers.

June 01, 2023
11 Effective Marketing Strategies to Drive Faster Business Growth
Don’t lose opportunities to connect with the right prospects. Update your marketing approach to get better results.

March 30, 2023
Updated February 01, 2023
Lead to Cash
Re-engineer your lead-to-cash process to align your data, minimize errors and maximize profits.

September 12, 2019