Armanino Press Release
Press Release

Armanino McKenna Rebrands

SAN RAMON, CA (January 21, 2013) – Armanino McKennaLLP (, the 35th largest accounting and business consulting firm in the nation and a provider of integrated audit, tax, consulting services and technology solutions, today unveiled a new brand and visual identity to better represent the firm’s growth and evolution.

Armanino McKenna is updating its look and feel as well as simplifying its name to Armanino, a move that reflects how clients and members of the business community commonly refer to the firm. Lori Colvin, partner and chief marketing officer of Armanino says that the change presents an opportunity to project the firm’s dynamism in a simple, but powerful visual statement.

“Rebranding aligns our visual presentation closely with what we already stand for and what our clients have come to expect from us; which is our proven ability to go beyond insight and take them to timely, practical action and effective solutions.” says Colvin. “Although the firm has a new look, our management, people and services remain the same.”

Today, the new Armanino logo will appear on the firm’s website, as well as on social media accounts and printed matter. Other items, including newsletters and the firm’s headquarters signage will follow soon hereafter. Its web address – – remains the same. For designation as a Limited Liability Partnership, the name “ArmaninoLLP” will also be used by the firm.

Note to editors: The new Armanino logo appears at the top of this release. If you’d like more than one treatment, or need it sent in a different format, please contact either Lori Colvin or Curt Olsen at the numbers below.


January 21, 2013

About ArmaninoLLP

Armanino LLP ( is one of the 25 largest independent accounting and business consulting firms in the nation. Armanino provides an integrated set of audit, tax, business management, consulting and technology solutions to companies in the U.S. and globally. The firm helps clients adapt and change in every stage of business, from startup through rapid growth to the sale of a company. Armanino emphasizes smart technology, leading a cloud revolution of financial, operational, sales and compliance tools that are transforming the way companies do business. Armanino is an independent member firm of Moore North America Inc. (MNA), which is itself a regional member of Moore Global Network Limited (MGNL), one of the world's major accounting and consulting membership organizations. All the firms associated with MNA and MGNL are independent entities, owned and managed in each location. Their membership in, or association with, MNA or MGNL should not be construed as constituting or implying any partnership between them. In addition to its core consulting and accounting practices, Armanino operates its division, AMF Media Group (, a media and communications services agency. Its affiliate, Intersect Capital ( is an independent financial planning, wealth and lifestyle management firm.

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