Eugenie Ooi, CPA


It’s okay to stumble, just make sure you keep going.

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Meet Eugenie

Eugenie has been dedicated to serving clients in public accounting since 2004, refining her expertise in the realms of tax planning and compliance. She primarily focuses on assisting clients within the entertainment industry and high-net-worth individuals, allowing her to delve deep into their specific needs and provide personalized solutions.

She earned a B.S. in accounting and is an active member of the California Society of CPAs.

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Professional History


  • California Society of Certified Public Accountants (CalCPA) 


  • Georgia State University
  • The University of Georgia


  • Rothstein Kass
  • EY
  • McKesson


Q. What role do you play at the firm?
I play an operational role within the Tax group, and my role is to make sure we are doing all the right things operationally to deliver the highest value to our clients, from technology to training to new ways of delivering client services. This way, we can ensure that our clients benefit from advancements and receive the highest level of service possible.
Q. What was it that drew you to Armanino?
The integrity of the people. I was going through a challenging personal time when I was asked to join Armanino. Andy Armanino, the managing partner at the time, flew to L.A. to meet me and my team, and his personal touch spoke volumes to me. I told him I would love to join but would need to take a leave of absence once hired. I will never forget the trust he had in me and his willingness to work with me during this difficult time.
Q. Without naming names, tell us about your favorite client and why you enjoyed working with them.
I consider myself a servant leader. I want to roll up my sleeves and work directly with staff as a team player. I have empathy and I want my personal experiences to help them find their definition of work-life balance. I want to be there for my staff in every way possible. I have a couch in my office and have even been known to serve as a “therapist”!
Q. What’s your proudest moment?
As an Asian female working in a competitive profession, becoming partner is my proudest moment. I don’t want to take it for granted, and I appreciate that someone recognized my potential and knows what I’m capable of.
Q. Who is (or was) the most influential person in your life?
My mother was a single mom who raised three of us alone in Malaysia and worked day and night to create a better life for us. My stepfather also helped shape me into who I am today, instilling American culture in me while respecting my Asian heritage.
Q. If you could pass on a nugget of wisdom to aspiring accountants or consultants, what would that be?
Have faith and believe in yourself. It’s okay to stumble; just know that you’ll get up afterward. Don’t give up easily. Find balance in your life — it will look different for everyone, but it will help you find joy.
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