Ricardo Martinez, CPA

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Meet Ricardo

Ricardo graduated from Santa Clara University in 1998 and joined Armanino as a Senior Audit Manager. He is a CPA and member of the American Institute of Certified Public Accountants. Prior to joining Armanino, Ricardo worked for KPMG’s audit group where he had over 12 years of experience conducting audit and advisory services. Ricardo also spent time in KPMG’s global methodology department revising the global firm’s audit and internal control methodologies.

Contact Ricardo Martinez


Q. What is it about accounting that first drew your interest?
I originally wanted to be a professional soccer player, but then injuries happened, so I had to start thinking about other options. I talked to my uncle, my cousin and a few other friends who were CPAs, and they helped steer me toward public accounting.
Q. What can we learn from the past in accounting and audit?
Be flexible. We have to learn to change with the industry and the times to continue to excel at what we do as a firm.
Q. Without naming names, tell us about your favorite client and why you enjoyed working with them.
I enjoy working with companies where I have a great relationship with the CFO or Controller. One Controller I work with shares a lot of my same interests—we both coach our daughters’ soccer teams—so we’re always sharing ideas at work and outside of work.
Q. What’s it like working for Armanino?
When I began my career at the Big 4, I felt like a cog in the wheel. They could have gotten rid of me at any time, replaced me and never thought twice. At Armanino, because of our culture and our focus on entrepreneurship, I feel like I’m at a start-up company a lot of the time. Partners and managers are always willing to listen to good ideas. The door is never shut on you here.
Q. How would you compare your work style with the work style of your peers?
I’d like to think that I’m very open minded and willing to listen to anyone. My philosophy is that I can learn just as much from a first year as they can learn from me. I think that everyone comes to the table with a different perspective, and I believe that the more perspectives I have, the more informed my decision will be.
Q. Who is (or was) the most influential person in your life
Honestly, my wife. She’s my sounding board and my biggest fan. She also keeps me grounded. She’s always willing to share her opinions, and she’s had the most influence on my life. There were points where, in order to reach my goal, I needed to focus. She would keep me focused on my goal and do what I needed to do to reach that goal.
Q. Who is (or was) the most influential person in your career
One of my supervisors at KPMG, a woman by the name of Laura. I left San Diego for an audit rotation in New York, and Laura was ever the New Yorker. She was very good at telling you what was on her mind, which was usually blatant criticism. At first, it shocked me, and I wasn’t sure how to handle it. One time, she basically told me my work was subpar—in not so nice of words—and I needed to go back and redo it. So, I did, and when I came back to her, she told me it was great. I learned to really trust and respect her opinion, and I always knew where I stood with her. I try to translate that into my own leadership style, because I like everyone to know where they stand with me. So, when I received the e-mail announcing I had made Partner, I forwarded it on to her to thank her for all that she had taught me professionally and personally.
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Professional History


  • Armanino LLP


  • American Institute of Certified Public Accountants
  • California Society of Certified Public Accountants
  • ProVisors


  • Santa Clara University

Industries Served
Ricardo's Thought Leadership
Blog articles
When selling your business, due diligence proceedings will directly impact your company's valuation. Our experts review...
White Papers
White Paper
Learn eight questions to ask when selecting an auditor and tips to properly prepare for your first audit.

September 20, 2018
Blog articles
Long-awaited FASB, IASB guidance significantly changes GAAP revenue recognition in financial statements.

June 10, 2014